What is Social Listening?
Social listening is the process of monitoring digital conversations to understand what social media users are saying about a brand or industry online. Social listening lets businesses understand public sentiment, adjust marketing efforts, manage reputation, and stay ahead of trends by monitoring online discussions about their brands or industry.
How it's works
Crawling
Gathering of data from across the social media, capturing conversation for analysis.
Dashboard
Develop an interactive PowerBi dashboard displaying social listening metrics for analysis.
Metrics Analysis
Quantitative analysis of data to measure online engagement, reach and trends.
Sentiment Analysis
Qualitative analysis the opinions expressed in the collected data to measure the public sentiment.
Report
Summarizes data, insights, and offers strategic recommendations for informed business decision-making.